STAT.F/BUS.+ECON.-MYLABSPLUS ACCESS CAR
13th Edition
ISBN: 9780135411711
Author: MCCLAVE
Publisher: PEARSON
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Textbook Question
Chapter 10.3, Problem 10.29ACB
Package design influences taste. Can the package design of a food product, along with accompanying sounds, influence how the consumer wilt rate the taste of the product? A team of experimental psychologists reported on a study that examined how rounded or angular package shapes and high- or low-pitched sounds can convey information about the taste (sweetness and sourness) of a product (Food Quality and Preference, June 2014). Study participants were presented with one of two types of packaging displayed on a computer screen monitor: rounded shape with a low-pitched sound or angular shape with a high-pitched sound Assume that half of the participants viewed the rounded packaging and half viewed the angular packaging. After viewing the product, each participant rated whether the packaging was more appropriate for either a sweet- or a sour-tasting food product. A summary of the results (numbers of participants) for a sample of 80 participants is shown in the following
- a. Specify the null and alternative hypotheses for testing whether the package design and sound pitch combination influences the consumer’s opinion on the product taste.
- b. Assuming the null hypothesis is true, find the expected number in each cell of the table.
- c. Use the expected numbers and observed counts in the table to compute the chi-square test statistic.
- d. The observed significance level (p-value) of the test is approximately 0. (You can verify this result using statistical software.) For any reasonably chosen value of α, give the appropriate conclusion.
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Chapter 10 Solutions
STAT.F/BUS.+ECON.-MYLABSPLUS ACCESS CAR
Ch. 10.2 - Find the rejection region for a one-dimensional 2...Ch. 10.2 - What are the characteristics of a multinomial...Ch. 10.2 - What conditions must n satisfy to make the 2 test...Ch. 10.2 - A multinomial experiment with k = 3 cells and n =...Ch. 10.2 - Prob. 10.5LMCh. 10.2 - Cable TV subscriptions and cord cutters. Refer to...Ch. 10.2 - Do social robots walk or roll? Refer to the...Ch. 10.2 - Rankings of MBA programs. Business Ethics (Fall...Ch. 10.2 - Museum management. Refer to the Museum Management...Ch. 10.2 - Offshoring companies. Offshoring is a term that...
Ch. 10.2 - Prob. 10.11ACICh. 10.2 - Prob. 10.12ACICh. 10.2 - Mobile device typing strategies. Text messaging on...Ch. 10.2 - Prob. 10.14ACICh. 10.2 - Coupon user study. A hot topic in marketing...Ch. 10.2 - Cell phone user survey. If you subscribe to a cell...Ch. 10.2 - Overloading in the trucking industry. Although...Ch. 10.2 - Political representation of religious groups. Do...Ch. 10.3 - Find the rejection region for a test of...Ch. 10.3 - Consider the 2 3 (i e., r = 2 and = 3)...Ch. 10.3 - Refer to Exercise 10.20. a. Convert the frequency...Ch. 10.3 - Test the null hypothesis of independence of the...Ch. 10.3 - Refer to Exercise 10.22. a. Convert the responses...Ch. 10.3 - Safety of hybrid cars. According to the Highway...Ch. 10.3 - Purchasing souvenirs. A major tourist activity is...Ch. 10.3 - Prob. 10.26ACBCh. 10.3 - Are travel professionals equitably paid? Business...Ch. 10.3 - Eyewitnesses and mugshots. Refer to the Applied...Ch. 10.3 - Package design influences taste. Can the package...Ch. 10.3 - Job satisfaction of women in construction. The...Ch. 10.3 - Offshoring companies. Refer to The Journal of...Ch. 10.3 - Prob. 10.32ACICh. 10.3 - Prob. 10.33ACICh. 10.3 - Prob. 10.34ACICh. 10.3 - Prob. 10.35ACICh. 10.3 - Prob. 10.36ACICh. 10.3 - Prob. 10.37ACICh. 10.3 - Coupon user study. Refer to the study of a...Ch. 10.3 - Examining the Monty Hall Dilemma. In Exercise...Ch. 10 - A random sample of 250 observations was classified...Ch. 10 - Prob. 10.41LMCh. 10 - Made in the USA survey. Refer to the Journal of...Ch. 10 - Prob. 10.43ACBCh. 10 - Survey on giving and volunteering (continued)....Ch. 10 - Stereotyping in deceptive and authentic news...Ch. 10 - Prob. 10.46ACBCh. 10 - Prob. 10.47ACICh. 10 - Pig farm study. An article in Sociological Methods...Ch. 10 - Management system failures. Refer to the Process...Ch. 10 - History of corporate acquisitions. Refer to the...Ch. 10 - Creating menus to influence others. Refer to the...Ch. 10 - Prob. 10.52ACICh. 10 - Prob. 10.53ACICh. 10 - Prob. 10.54ACICh. 10 - Flight lesponse of geese to helicopter traffic....Ch. 10 - Prob. 10.56ACACh. 10 - Goodness-of-fit test. A statistics analysis is to...Ch. 10 - Prob. 10.58CTCCh. 10 - A television station has hired an independent...Ch. 10 - Suppose the television station believes that a...Ch. 10 - Generalize the situations in Exercises 1 and 2 to...Ch. 10 - In this Activity, you will revisit Activity 3.1,...Ch. 10 - Prob. 10.2.2ACh. 10 - Perform a x2 test for independence for the example...
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