The circumstances under which the use of consumer information is ethical in marketing research . Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers. Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10.5, Problem 1PC

Summary Introduction

To determine: The circumstances under which the use of consumer information is ethical in marketing research.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

2.- What does "market research" consist of?

1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.

If Kimmel decides to conduct a study to address the marketing research problem, what research design(s) should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.