Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9781337386890
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10.6, Problem 1LO
Summary Introduction

To classify : The primary data or secondary data.

The secondary data are the information and figures that have already been recorded before handling the project.

The primary data are the information and figures that are collected freshly for the project.

Expert Solution & Answer
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Explanation of Solution

The classification of primary data are as follows:

  • Test marketing
  • Observation
  • Survey

The classification of secondary data are as follows:

  • Internal data
  • Government data
  • Industry publications
  • Research service

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