Business Essentials
Business Essentials
11th Edition
ISBN: 9780134138282
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
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Chapter 11, Problem 11.23EE
Summary Introduction

Case summary:

Person X is the marketing manager for a major dietary supplement company. The company has spent several hundred thousand dollars for research and development. They found a supplementary that helps the people to lose weight. However, by testing a small group of people, who took the supplementary was detected with the rare neurological disorder. It is clear that the supplementary is the cause for the disorder.

To determine: The obligations of the marketing manager and quality control manager regarding the product.

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