EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
Question
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Chapter 11, Problem 11QA
Summary Introduction

To define:The term supply chain and to compare it with a distribution channel.

Introduction:

Supply Chain:It is a system that consists of all the channel members starting from suppliers, manufacturers, transporters, distributors, and vendors who all are responsible for transforming the raw materials to the final products and the supply of those products to the end customers.

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