Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 11, Problem 11QA
Summary Introduction
To define:The term supply chain and to compare it with a distribution channel.
Introduction:
Supply Chain:It is a system that consists of all the channel members starting from suppliers, manufacturers, transporters, distributors, and vendors who all are responsible for transforming the raw materials to the final products and the supply of those products to the end customers.
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Marketing: Real People, Real Choices (9th Edition)
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