Brand valuations are critical to CEOs, financial and marketing executives, security analysts investors, and other depend on well-researched, reliable information needed for assessments and comparisons and comparisons in decisions making. Millward Brown Optimor has developed the BranZ Top 100 Most Valuable Global Brands for WPP, the world’s largest communications services group. Unlike other studies, the BranZ Top 100 Most Valuable Global Brands fuses consumers measures of brand equity with financial measures to place a financial value on brands. A research assistant compared brand values for three sectors in the BrandZ Top 100 Most Valuable Global Brands for 2016: the financial institution sector, the technology sector, and the telecom Sector. The research assistant finding were as follows:
a. Complete the ANOVA summary table.
b. At the 0.05 level of significance, is there evidence of a difference in
c. If the results in (b) indicate that it is appropriate, use the Tukey-Kramer procedure to determine which differ in mean rating. Discuss your finding.
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