Chapter 11, Problem 1CQ

Explanation of Solution

Role of technology in finding customers:

Technology has impacted the efficiency and effectiveness of finding customers in the following ways:

• Businesses can send out surveys to the customers on the back of their receipts where customers give their information to the company in exchange for free merchandise or gifts or discount coupons for their next purchase.
• By having the customer’s email address and other information such as age, sex and location, ...