Introduction to Information Systems: Seventh Edition
Introduction to Information Systems: Seventh Edition
7th Edition
ISBN: 9781119362913
Author: Rainer
Publisher: John Wiley & Sons Inc
Question
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Chapter 11, Problem 1OC
Program Plan Intro

Persuasive Technologies:

As the name suggests, this technology is designed to convince person’s behavior and change their attitudes. This technology offers applications, games, websites, etc. They are designed in way to change the user behavior.

Expert Solution & Answer
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Explanation of Solution

Advantages and disadvantages of persuasive technologies to companies:

Advantages: Some of the advantages of persuasive technologies to companies are as follows:

  • This design convinces customers to purchase more items during online shopping (Example: Amazon).
  • It also convinces users to stay logged longer in social media (Example: Twitter).

These advantages benefit the organization.

Disadvantages: Disadvantages of persuasive technologies to companies are as follows:

  • If the customers become aware that they are being manipulated, it might end up with certain loss for the organization.

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