Amazon:
The purpose of this site is to deliver products to their customers. It is a giant e-commerce market where customer can find various products. They sell products like books, household items, electronic gadgets, etc. Its mission is to be customer centric and providing online shopping.
Problems faced by Amazon during 2013 holiday:
At the time of holiday season, Amazon Company promised last minute delivery to its customers without considering the capacity of its parcel delivering companies. Finally, they could not meet the demands. In addition to that, extreme weather condition also strained the delivery system.
At the time of holiday season, those parcel delivering companies worked with full energy and as a result Amazon could not make the adjustments to account for bad weather.
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