Explanation 4P’s of the marketing mix: Product: Product refers to the goods and services which are offered by the company. The product of the company should be according to the demand of the consumer which can satisfy consumer demand. Price : Price refers to the price of the goods and service provided by the company. The price of the product should be affordable so that a consumer can pay for a product...

5th Edition

ISBN: 9781259737688

Author: Grewal

Publisher: MCG

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Question

Chapter 1.1, Problem 3CY

Summary Introduction

To determine: The four components of the marketing mix.

Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.

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Chapter 1 Solutions

M:MARKETING 5TH ED. MCGRAW-HILL CONNEC

Ch. 1.1 - Prob. 1CY Ch. 1.1 - Prob. 2CY Ch. 1.1 - Prob. 3CY Ch. 1.1 - Prob. 4CY Ch. 1.1 - Prob. 5CY Ch. 1.2 - Prob. 1CY Ch. 1.2 - Prob. 2CY

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The four components of the marketing mix. Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.

Solution Summary: The author explains that marketing is an art in which a seller sells goods and services to the customers. The four components of the marketing mix are price, product, promotion, and place.

To determine: The four components of the marketing mix. Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.

Chapter 1 Solutions

To determine: The four components of the marketing mix.

Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.