International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 11, Problem 4TAI2
Summary Introduction

To Determine:

The explanation for choosing the strategy of company behind each good or service

Introduction:

Strategy: Strategy is an art of leader or top personals to make a plan to achieve the goals.

Michael Porter’s characteristics of an effective strategy: According to Michael Porter the strategic positioning is necessary to gain the competitive advantage by estimating the distinctive feature of the firm.

Michael Porter’s competitive strategies: Michael Porter’s competitive strategies are as follows:

  1. Cost-Leadership or Low Cost Strategy: This strategy focuses on low cost and Price for market wide.
  2. Differentiation Strategy: This strategy focuses on Introducing new and better product or services in the wide market.
  3. Focus Strategy: This strategy focuses on a restricted product / cost.

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