EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 11, Problem 5MA
Summary Introduction
To discuss: The specific brand which creates a high level of brand equity and the specific aspects of that particular brand which establishes its brand equity.
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Identify a specific brand that has developed a high level of brand equity.What specific aspects of that brand establish its brand equity?
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