BUSN 11 Introduction to Business Student Edition
11th Edition
ISBN: 9781337407137
Author: Kelly
Publisher: Cengage Learning
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Chapter 11, Problem 6LO
Summary Introduction
To discuss: The roles of social responsibility and technology in marketing.
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Explain consumerism to promote sustainable marketing.
Discuss the Ethics and Social Responsibility of marketing?
Identify the problems of consumerism, especially the ideological background of consumerism.
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BUSN 11 Introduction to Business Student Edition
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