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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is a marketing plan, and what are its major components?

Summary Introduction

To determine: The meaning of marketing plan and the major components of marketing plan.

Introduction: A marketing plan is an exhaustive archive that layouts an organization's general marketing performance. It is a diagram that that layouts how an organization will execute its marketing technique, and utilize a mix of assets to accomplish business goals including deals targets or client acquisition.

Explanation

Marketing Plan: A marketing plan is a composed report that indicates the assets, targets, marketing strategy, and functioning and control endeavors an organization can use in marketing a particular product or product team...

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