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Marketers often use customer rewards programs to encourage repeat purchasing or increased consumption of their products/services. Use a brand (e.g. Cathay Pacific) or a rewards club (e.g. yuu) to illustrate the concepts of instrumental conditioning.
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- Product: NIVEA carries out its market research with consumers in a number of different ways. These include: using focus groups to listen to consumers directly gathering data from consumers through a variety of different research techniques Product testing with consumers in different markets. Competitor products tend to be problem-focused and offer medicated solutions. This gives NIVEA a competitive advantage. NIVEA VISAGE Young provides a unique bridge between the teenage market and the adult market. The company improved the product to make it more effective and more consumer-friendly. Beiersdorf tested the improved products on a sample group from its target audience before finalizing the range for re-launch. This testing resulted in a number of changes to existing products. Improvements included: Changing the formula of some products. For example, it removed alcohol from one product and used natural sea salts and minerals in others. Introducing two completely new products. A new…Let's pretend you've been tasked with creating a customer-performance scorecard for the toy division of your company in your role as marketing controller. What are three metrics you might use?What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.
- Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making. Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making.Why do you think it is important to use market (customer) Targeting? Explain your answer.
- In what ways do marketing dashboards function as pivotal tools for discerning intricate trends, delineating subtle patterns, and uncovering nuanced correlations within customer behavior, thereby facilitating the optimization of marketing strategies and campaigns?A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe and illustrate each of these key management questions * Your answerQ.No.3. The marketing mix (the four Ps) represents a set of stimuli that are planned and created by the company. What marketing stimuli do you remember from your last week? Why do you think you selected these stimuli to perceive and remember?
- China is one of the biggest manufacturer in the world and also a good example of producing expanded product which are highly available and affordable to consumer in the market. This is an example of Marketing orientation known as: Group of answer choices a. marketing concept b. selling concept c. marketing management concept d. production concepta. Create research question on product quality toward customer buying behaviour. b. Create research question on price toward customer buying behaviour. c. Create research question on promotion toward customer buying behaviour.What is brand personality and why is this concept important to marketers? In this context, discuss the brand personalities of the following brands – a. Starbucks b. Tata