Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Question
Chapter 11.2, Problem 2QS2
Summary Introduction
To Determine:
Benefits of using a global strategy.
Introduction:
Global strategy is a strategy of using the same marketing strategy for offering the same product in the national markets. Producing entire inventories of components or products, advantage of the location and scale economies is taken by the companies following global strategy.
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Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
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