Chapter 11.5, Problem 4SGDQ

Explanation of Solution

Personal data marketing:

• Customer data is collected and used across worldwide using different sectors. Firms need customer data because it helps to understand what their customer want and how they react to their service and products.
• Customer’s personal data can be used in different ways by various firms.

Accessing other’s personal data:

“No”, I would not feel comfortable to access other’s personal data for commercial purpose without knowing them.

• Different people can have different thoughts for accessing other’s personal data.
• Personal data contains information about the one’s specific data like name, email and postal address and so on...