Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 11.8, Problem 2PC
Summary Introduction

To determine: Objectives fulfilled by product label.

Introduction: Product labeling helps to convey relevant information to the consumers to enable consumers to take a purchase decision.

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What objectives do product labels fulfill?
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