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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Describe the major types of brands.

Summary Introduction

To determine: The major types of brands.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

Explanation

The major types of brands are as follows:

  • A manufacturer brand, as the name suggests, is a brand that is possessed by a producer...

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