MANAGERIAL ACCOUNTING
MANAGERIAL ACCOUNTING
17th Edition
ISBN: 9781266397820
Author: Garrison
Publisher: MCG
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Chapter 12, Problem 13P
To determine

Strategies are the paths that must be taken to achieve the desired goals and objectives. Strategies must be intelligently aligned with desired goals and available resources.

To discuss:

The comparison and contrast between the strategies of Company A and Company D.

To determine

A balanced scorecard is a set of performance indicators that help a company to achieve its goals and strategies. Balanced scorecard measurement employs four perspective lenses to evaluate business performance by establishing goals and strategies for achieving those goals.

To discuss:

The balanced scorecard measures each company and links the scorecard measures using the framework.

To determine

The balanced scorecard measurement of business performance consists of considering four different perspective lenses which focus on identifying the goals of the organization, creating strategies to achieve the set goals, and measuring the level of goal achievement. The balanced scorecards for each company are based on the strategies prepared by the respective company and the goals that are required to be achieved.

To discuss:

The hypotheses built into each scorecard and the reason for the difference in hypotheses between the companies.

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The balanced scorecard for a service company American Express Company is a major financial services company noted for its American Express card. Some of the performance measures used by the company on its balanced scorecard are listed below. a. For each measure, identify whether the measure best fits the learning and growth, internal processes, customer, or financial performance perspective of the balanced scorecard. Performance Measure Average card member spending Number of Internet features Cards in force Performance Perspective Number of merchant signings Earnings growth Number of new card launches Hours of credit consultant training Return on equity Investment in information technology Revenue growth Number of card choices b. From the list of measures, select the option that would be considered lagging indicators relative to the rest of the measures listed. Lagging indicators Lagging indicators Lagging indicators
The balanced scorecard for a service company American Express Company is a major financial services company noted for its American Express® card. Some of the performance measures used by the company on its balanced scorecard are listed below. For each measure, identify whether the measure best fits the learning and growth, internal processes, customer, or financial performance perspective of the balanced scorecard. Performance Metric Performance Perspective Average card member spending   Number of Internet features   Cards in force   Number of merchant signings   Earnings growth   Number of new card launches   Hours of credit consultant training   Return on equity   Investment in information technology   Revenue growth   Number of card choices
Problem #13: Balanced Scorecard a. List the four areas of a balanced scorecard. Describe each area clearly and concisely. b. Define a KPI c. Pick a real world company and give an example of a KPI for each balanced scorecard area for that company.
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