MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 12, Problem 2LO
Summary Introduction
To discuss : The differences between goods and services.
Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Students have asked these similar questions
Describe how the marketing of services differs from the marketing of products
what are the four major differences between goods and services?
Recognize how services differ and how they can be classified.
Chapter 12 Solutions
MARKETING-W/MINDTAP ACCESS CARD
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