EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Expert Solution & Answer
Chapter 12, Problem 4CCO
Explanation of Solution
Actionly.com:
It is a company – social-media monitoring platform – that lets the user to view comments about their products via numerous other social media platform like Facebook, YouTube, etc.
Metrics that Actionly uses to measure the success of customer’s marketing campaign:
Actionly’s business model is to analyze data and without some metrics this company would face some difficulties to run the business...
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Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
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Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create the basic decision table
2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?
Chapter 12 Solutions
EBK BUSINESS DRIVEN TECHNOLOGY
Ch. 12 - Prob. 1OCCh. 12 - Prob. 2OCCh. 12 - Prob. 3OCCh. 12 - Prob. 1CQCh. 12 - Prob. 2CQCh. 12 - Prob. 3CQCh. 12 - Prob. 4CQCh. 12 - Prob. 1RQCh. 12 - Prob. 2RQCh. 12 - Prob. 3RQ
Ch. 12 - Prob. 4RQCh. 12 - Prob. 5RQCh. 12 - Prob. 6RQCh. 12 - Prob. 7RQCh. 12 - Prob. 1MBDCh. 12 - Prob. 2MBDCh. 12 - Prob. 3MBDCh. 12 - Prob. 4MBDCh. 12 - Prob. 5MBDCh. 12 - Prob. 1CCOCh. 12 - Prob. 2CCOCh. 12 - Prob. 3CCOCh. 12 - Prob. 4CCOCh. 12 - Prob. 5CCOCh. 12 - Prob. 1CCTCh. 12 - Prob. 2CCTCh. 12 - Prob. 3CCTCh. 12 - Prob. 4CCTCh. 12 - Prob. 5CCTCh. 12 - Prob. 6CCTCh. 12 - Prob. 1AYKCh. 12 - Prob. 2AYKCh. 12 - Prob. 3AYKCh. 12 - Prob. 5AYKCh. 12 - Prob. 6AYKCh. 12 - Prob. 7AYK
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