MANAGEMENT INFORMATION SYSTEMS
MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
Question
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Chapter 12, Problem 7DQ
Program Plan Intro

Business intelligence

  • Business intelligence is a set of processes, architectures and technologies for converting raw data into meaningful information.
  • It helps to drive profitable business actions.
  • It is a suite of software and services for transforming data into actionable intelligence and knowledge.

Business analytics

  • Business analytics is a field that helps to drive data-driven changes in a business.
  • It is a practical application of statistical analysis that focuses on providing actionable recommendations.
  • It is an iterative, methodical exploration of an organization’s data.

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