Psychology (paperback) (4th Edition)
Psychology (paperback) (4th Edition)
4th Edition
ISBN: 9780205973361
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Chapter 12, Problem 9TY
Summary Introduction

Introduction:

Social cognition includes the mental processes that an individual uses to make sense of the social world surrounding them. The art of persuasion is also included under social cognition in which an individual is trying to transform the belief, opinion, position, or action of another person. How a person is easily influenced will also be related to the processing of information by the people. Mainly two types of processing are hypothesized in a model of persuasion: “central-route processing” and “peripheral-route processing”.

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