Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 12.3, Problem 1PC
Summary Introduction

To determine: The steps in the development of a new product.

Introduction: Companies introduce several new products on the market with the help of consecutive steps to be followed that begins with a new idea for the product.

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define the steps in the new product development process and the major considerations in managing this process?
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