International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 12.4, Problem 3QS4
Summary Introduction
To Determine:
A firm researching a very unfamiliar but potentially very profitable market might be best to do what?
Introduction:
A firm researching a very unfamiliar but potentially very profitable market might be best to do ENVIRONMENTAL SCANNING.
Environmental scanning identifies the opportunities and threats that exist in the environment. It is a relentless process which includes monitoring of both the internal and external environment of a firm so that information can be collected which will help in decision making. It is also called X-ray of the environment as every small thing in the business environment is studied.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionChapter 12 Solutions
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
Knowledge Booster
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education