Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736350
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 13, Problem 12CT
Summary Introduction
To think critically about: Why some businesses avoid advertising job openings.
Introduction: advertising is a method to let the people know about job openings.
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Explain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?
What are the world most profitable classified ads websites?
Hermione just managed a major event for the local zoo. She put an advertisement in the local
newspaper. However, she was disappointed by how few people showed up. She couldn't understand
because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo
members to try and see what went wrong. After looking at the responses, as well as copies of the
newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger
advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the
zoo ad. She believes most people who read that page were distracted by the large, colorful concert
advertisement. In this case, the responses to Hermione's survey are
while the distraction
caused by the larger, more colorful ad on the same page could be characterized as
the receiver; the marketing channel
a.
b. encoding; noise
c. feedback; the coding process
d. the marketing channel; decoding
e. feedback; noise
Clear my…
Chapter 13 Solutions
Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- Post a job advertisement for user assistance. Find advertisements for IT and user support jobs online or in your local newspaper. Observe the structure and content of a typical IT job advertisement. Choose a job description for online user assistance and create a classified ad to attract applicants for that position.arrow_forwardThe founder of your company believes that younger employees are more dynamic and perform better in sales positions. He recommends that you set an age requirement for the position for applicants between the ages of 18 and 25 before placing a fresh job ad for your sales division. Is his recommendation reasonable? Why or why not?arrow_forwardCompeting with hundreds of applicants for an interviewto secure a marketing job can be stressful and frustrating.How do you personally cope with and overcome the continuous rejection and the prospect of being unemployed?arrow_forward
- The authors of Guerrilla Marketing for Job Hunters claim that every year 50 million U.S. jobs are filled, almost all without a job posting. Why do you think businesses avoid advertising job openings? If jobs are unlisted, how can a candidate locate them?arrow_forwardWhat strategies can companies employ to prevent or mitigate advertising problems that could threaten their survival?arrow_forwardWhat are the advantages of using native advertising over traditional digital advertising?arrow_forward
- You are applying for a job in an advertising agency. Write an ad about yourself, explaining your unique selling proposition and why they should hire you.arrow_forwardFind an online job posting. According to this posting, what are some KSAOs required for that position? Are there any KSAOs you believe might be expected but are omitted from this ad? What might be the consequences of this omission?arrow_forward
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