Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 13.18MML
Summary Introduction
To discuss: On the social selling and its effect on the organization’s sales function.
Introduction:
The social selling is the usage of mobile, online, and social media to occupy the customers to maintain good relationship and to make sales.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How does market segmentation differ from market targeting?(AACSB: Written and Oral Communication)
Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)
Explain , the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills.
Why is relationship or personal selling the best way to promote in business marketing?
Chapter 13 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)arrow_forwardMarketers are increasingly held accountable for demonstrating marketingsuccess. Research the various marketing metrics, in addition to those described in the chapter and Appendix 3, used by marketers to measure marketing performance. Write a brief report of your findings. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardExplain the different types of direa selling. What is thedifference between multilevel marketing and a pyramid scheme?arrow_forward
- Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forward"In today's world customer Relationship Management is the key to successful Marketing" - Discuss.arrow_forwardWhat public policy issues are related to direct and digital marketing? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- How did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).arrow_forwardIn a comprehensive manner, what is marketing? How is it different from selling or advertising? How can Marketing Management knowlwege help in ones marketing career?arrow_forwardLet's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.arrow_forward
- For each of the following, identify and describe threetechniques and give several examples: (a) consumer salespromotion methods and (b) trade sales promotion methods.arrow_forwardWhat traits and behaviors should an ethical salesperson possess? What role does the sales manager play in ethical selling behavior? (AACSB: Ethical Understanding and Reasoning)arrow_forwardHow has a market orientation contributed to Dollar Shave Club’s rapid growth?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios