Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973105
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 13, Problem 13.23MML
Summary Introduction

To discuss: The term retail convergence and whether it harmed or helped the small retailers.

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