EBK BUSINESS DRIVEN TECHNOLOGY
EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Chapter 13, Problem 1CQ

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First mover:

  • First mover defines when the product gains some advantages for being the first product in the market.
  • As it is the first product in the market, it enables the company to create strong brand appreciation and gains customers’ loyalty.
  • They are rewarded with huge profit margins...

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