Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 1DQ
Summary Introduction

To determine: The most common marketing channels for consumer and industrial products.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Expert Solution & Answer
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Explanation of Solution

The most common marketing channels for consumer products are as follows:

  • Manufacturer to mediator to wholesaler to retailer to purchaser
  • Manufacturer to wholesaler to retailer to purchaser
  • Manufacturer to retailer to consumer
  • Manufacturer to consumer

The most common marketing channels for industrial products are as follows:

  • Manufacturer to mediator middleman to business client
  • Manufacturer to business client

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What are the most common marketing channels for consumer products?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
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