International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 13, Problem 3CTD
Summary Introduction
To Discuss: The kind of industries in which localization strategy is effective and whether global standardization strategy is effective.
Introduction: A localization strategy is a one of a kind market approach an organization takes to address buying propensities, client practices and in general social contrasts in every nation it works in.
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Students have asked these similar questions
What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?
A jewelry maker receives orders through its website and ships products from its plant in İzmir to other countries after confirmed orders.
(a) What form of international business is it? Suggest two other internationalization options.
(b) Compare these options regarding ease, level of risks, resource requirements and degree of control.
In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?
What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.
What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?
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International Business: Competing in the Global Marketplace
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- It is decided to open Kalyan Jewellers, a prominent Indian Jewellery store in Malaysia and now it is the time to frame international strategy using application of standardisation and localisation framework. In this aspect, please consider opening a showroom in Malaysia as standardisation aspect and localisation involves connecting with other businesses and offering products to them for sale to create awareness about the business. Please corelate the following and explain the standardisation and localisation framework adressing briefly and covering all aspects of it outlining advantages and disadvanatgesarrow_forwardIt mentions the three main functional areas in international operations and briefly explains what each of them consists of. How are these functions different in the domestic context?arrow_forwardWhat international strategy does this Cigna use, home replication, localization, global standardization, or transnational?arrow_forward
- This is a three-part question. 1. International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies. 2. Identify and describe the product adaptation strategies that a firm might employ, and 3. Evaluate the localization methods that a company of your choice has adopted to better meet the needs of a foreign market that is has entered. Please provide details and supply references.arrow_forwardWhat variables have to be considered in designing the organizational structure for international operations? How do these variables interact, and which do you think are most important?arrow_forwardpecifically, this insert begins with the conjecture that at this juncture, opinions differ on the future of IB and globalization, generally coalescing on three projections: Further globalization is inevitable. IB will grow primarily along regional rather than global lines. Forces working against further globalization and IB will slow down the growth of both. The view that regionalization, rather than globalization, will prevail in the future is largely based on the use of __________ among countries in a region. A) religious shifts B) common language C) universal products D) shared idealsarrow_forward
- What variables have to be considered in designing the organizational structure for international operations and how these variables interact? How you should organize to facilitate a global strategyarrow_forwardDescribe the strategies of globalization and regionalization. When can each strategy be used most effectively?arrow_forwardwhat is an “alliance,” and how does it differ from other types of international relationships? Plz do fast asaparrow_forward
- What is the role and importance of localization to global companies? What are some localization strategies for a major media company in its global expansion?arrow_forwardAnswer it fast 1. (A) Describe when a firm may pursue an international strategy and a localization strategy for product offering. (B) Why do an international strategy and a localization strategy may not be viable in the long term? Explain with relevant examples.arrow_forwardcompanies expanding across borders are faced with the choice of either standardizing or localsing, Which of the following are factors driving Localisation? A) mode of operation abroad B) institutional environment C subsidiary role D) all of the abovearrow_forward
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