UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 13, Problem 4PPT
Summary Introduction
To discuss: Whether the company invites comments from visitors to its website or not and the way this affects its attempt to build positive relationship with its customers.
Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.
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4. Claire is very interested in strengthening the social and environmental aspects of their
business and has asked you to advise her on this. Explain to her how the societal marketing
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[Guidance to students:
Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant
by the societal marketing context. Try to use your own words in doing so and make sure you add a
reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee
shop. What would they have to do in order to follow the societal marketing concept?
Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve
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Chapter 13 Solutions
UNDERSTANDING BUSINESS (LL/ACCESS)
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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