Understanding Management (MindTap Course List)
10th Edition
ISBN: 9781305502215
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Learning
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Chapter 13, Problem 7DQ
Summary Introduction
To determine:
Steps to be taken to handle negative publicity.
Introduction:
Bad publicity might easily destroy reputations in a flash quicker than ever before now with the advancement of technology. With the boom of the internet and social media a bad press might spread an idea within a second to millions of people. Even though we cannot take back the whole bunch of ill effects of a false or bad publicity we still can minimize the damages.
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28 year old, Friendly Frank, found himself unemployed and looking for work after he was fired from First National Bank. Frank was well liked and always had received positive reviews during his five year career at the bank. He had joined the organization right after graduating college and had been promoted and done well during his time there. Frank was fired for breaking a company rule regarding using social media accounts while at work. Frank would occasionally log into his Facebook social media account during work hours on his work computer which violated company rules. This ultimately led to his losing his job as it was against First National Bank policies for employees to engage in personal activities online for non-work related activities during the workday. Frank lamented his firing stating that it was a complete overreaction, his activities were innocent, occasional, and brief. Not any different than anyone taking an occasional break throughout the day. The Bank however countered…
Chapter 13 Solutions
Understanding Management (MindTap Course List)
Ch. 13 - Prob. 1OTJVCCh. 13 - Prob. 2OTJVCCh. 13 - Prob. 3OTJVCCh. 13 - Prob. 1DQCh. 13 - Prob. 2DQCh. 13 - Prob. 3DQCh. 13 - Prob. 4DQCh. 13 - Prob. 5DQCh. 13 - Prob. 6DQCh. 13 - Prob. 7DQ
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