Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 13.1, Problem 2PC
Summary Introduction
To determine: The reasons for which firms cannot be separated into just service provides or product sellers.
Introduction: The firm which is involved in providing services to the consumers for a consideration is known as the service provider.
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