Chapter 1.4, Problem 1.3.1ITA

Explanation of Solution

The four examples that are discussed here include Revolico, AlaMesa, El Paquete Semanal, and Vistar. To use digital technologies in these examples, the work-around that Cuban entrepreneurs should perform are as follows.

Revolico:

• Revolico has to change the web address of its servers and email personalized URLs to its users, so that it can get around the government blocks of the website easily.
• Premium listing payments are collected in cash, that too unofficially.

AlaMesa:

• AlaMesa is an android application and website that is used to promote the Cuban Culinary culture.
• Usually foreigners will download the application before travelling to Cuba.
• The restaurants who want to promote them on the site and applications have to pay in cash...