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Case summary:
Person A transitioned from a professional golfer to entrepreneur during her late years of career. She had started Company A golf course design and has a passion to develop her Brand A and also started Academy A which provides coaching for players and focusses on overall fitness training.
She also launched golf course design business with the courses in the countries like Country T and Country C. Having an opportunity to play some of the world’s best and most historic golf courses to women players.
She has had interested in the finance and started a financial group firm which helps other professional athletics in their post athletic life to handle their cash and attain financial security.
Characters in case:
- Company A
- Person A
To discuss: The work of Person A with foundation should contribute to her brand equity.
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Chapter 14 Solutions
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
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