Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
Question
Book Icon
Chapter 14, Problem 2CTQ
Summary Introduction

Case summary:

Person A transitioned from a professional golfer to entrepreneur during her late years of career. She had started Company A golf course design and has a passion to develop her Brand A and also started Academy A which provides coaching for players and focusses on overall fitness training.

She also launched golf course design business with the courses in the countries like Country T and Country C. Having an opportunity to play some of the world’s best and most historic golf courses to women players.

She has had interested in the finance and started a financial group firm which helps other professional athletics in their post athletic life to handle their cash and attain financial security.

Characters in case:

  • Company A
  • Person A

To discuss: The work of Person A with foundation should contribute to her brand equity.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Text book image
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Text book image
Business in Action
Operations Management
ISBN:9780135198100
Author:BOVEE
Publisher:PEARSON CO
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.