Chapter 14, Problem 2CTQ

Summary Introduction

Case summary: Person TH needed to make a line of high end, all-natural healthy skin products, she went through about five years working together with a group of eight physicists to test the wellbeing and viability of several blossoms, roots, seeds, and other plant fixings from everywhere throughout the world. According to the achievement Person TH earned has delighted in since propelling her line of products, the market was clearly in a mix of the first and second circumstances. To help the top-level message of natural and high enactment, Person TH's communication strategy stresses legitimacy and straightforwardness. Person TH shows up in a significant number of these visuals also, fortifying the message that these products are not delivered in a mechanical plant by some unremarkable corporate manufacturing entity, yet rather by this lady and her group on this very homestead. To reach target customers while keeping up the brand image and guaranteeing a positive customer experience, Person TH pursues an exceptionally specific distribution strategy. Person TH's prosperity is verification that even in the present hyper crowded consumer markets, there is as yet space for imaginative products that fulfil neglected and potentially obscure needs.

Characters in the case: Company TH

To Discuss: The reasons on whether Company TH should consider increasing sales by putting name on lower-priced skin care products.