UNDERSTANDING BUSINESS 12/16 >C<
16th Edition
ISBN: 9781308967110
Author: Nickels
Publisher: MCG/CREATE
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Question
Chapter 14.1, Problem 14.1AQ
Summary Introduction
To determine: The smartphone features that a company should offer to an individual to make him switch his smartphone.
Introduction:
Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.
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GoPay is the current digital wallet market leader in Indonesia with OVO, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay?
Critical Thinking Mobile commerce (m-commerce) is
a rapidly growing category of e-commerce that takes
place via a smart phone or tablet instead of a desktop
or laptop computer. How has m-commerce changed
the way consumers shop? What do marketers need to
do now and in the future to better support their m-
commerce customers? What do you think the future
of m-commerce will be?
Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop computer. How has m-commerce changed the ways consumers shop? What do marketers need to do now and in the future to better support their m-commerce consumers? What do you think the future of m-commerce will be?
Chapter 14 Solutions
UNDERSTANDING BUSINESS 12/16 >C<
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.3 - Prob. 1MEDCh. 14.4 - Prob. 5TP
Ch. 14.4 - Prob. 6TPCh. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CECh. 14 - Prob. 3CECh. 14 - Prob. 4CECh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DCSCh. 14 - Prob. 2DCSCh. 14 - Prob. 3DCSCh. 14 - Prob. 4DCSCh. 14 - Prob. 1PPTCh. 14 - Prob. 2PPTCh. 14 - Prob. 3PPTCh. 14 - Prob. 4PPTCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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