UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 14.2, Problem 1TP
Summary Introduction

To determine: The value enhancers may be included in a total product offer.

Introduction:

Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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