Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 14.4, Problem 7TP
Summary Introduction

To determine: The difference between a manufacturer’s brand, a dealer brand, and a generic brand.

Introduction:

A name, symbol or design that is used by the company to distinguish its product from the product of the competitor is known as a brand.

Blurred answer
Knowledge Booster
Background pattern image
Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing