Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14A.7, Problem 19TP
Summary Introduction

To determine: Advertising and reason due to which advertising is moving from globalism to regionalism.

Introduction:

Advertising refers to the activities undertaken to stimulate the demand of the product and to make the consumers aware of the product and encourage the consumers to buy the product.

Global advertising aims at creating a uniform advertisement and message for the buyers all over the world.

Regional advertising aims to have separate advertisements for different regions based on country or culture.

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