Macroeconomics
13th Edition
ISBN: 9780134735696
Author: PARKIN, Michael
Publisher: Pearson,
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Question
Chapter 15, Problem 14APA
To determine
Identify the benefits from each action led by the Coca-Cola and PepsiCo in advertising game and construct a game to show the choices of both the firms.
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Using the Topic Material "Game Theory," discuss your perspective on the use of game theory. How do "Nash equilibrium" and the idea of one "player" impacting another "player" within an organization affect the economic decisions and growth of an organization?
Describe what are the games with mixed strategies?
Suppose that total unit sales of iPhones and Android phones depends on both Apple’s and Google’s advertising expenditures:
Google
Advertise Don’t
Apple Advertise 100, 100 120, 60 Don’t 60, 120 80, 80
To find the firm’s profits from the sales figures, assume that the price is $30, that the marginal cost is $20, and that the fixed cost of advertising is $300.
(a) Fill in the profits in the following simultaneous-move game:
Google
Advertise Don’t
Apple Advertise ? ? Don’t ? ?
(b) What is the Nash equilibrium of the game? What strategies result in thehighest industry profits? Explain in words why the firms don’t choosethose strategies?
Chapter 15 Solutions
Macroeconomics
Ch. 15.1 - Prob. 1RQCh. 15.1 - Prob. 2RQCh. 15.1 - Prob. 3RQCh. 15.1 - Prob. 4RQCh. 15.2 - Prob. 1RQCh. 15.2 - Prob. 2RQCh. 15.2 - Prob. 3RQCh. 15.2 - Prob. 4RQCh. 15.2 - Prob. 5RQCh. 15.2 - Prob. 6RQ
Ch. 15.3 - Prob. 1RQCh. 15.3 - Prob. 2RQCh. 15.4 - Prob. 1RQCh. 15.4 - Prob. 2RQCh. 15.4 - Prob. 3RQCh. 15.4 - Prob. 4RQCh. 15.4 - Prob. 5RQCh. 15 - Prob. 1SPACh. 15 - Prob. 2SPACh. 15 - Prob. 3SPACh. 15 - Prob. 4SPACh. 15 - Prob. 5SPACh. 15 - Prob. 6SPACh. 15 - Prob. 7SPACh. 15 - Prob. 8SPACh. 15 - Prob. 9APACh. 15 - Prob. 10APACh. 15 - Prob. 11APACh. 15 - Prob. 12APACh. 15 - Prob. 13APACh. 15 - Prob. 14APACh. 15 - Prob. 15APACh. 15 - Prob. 16APACh. 15 - Prob. 17APACh. 15 - Prob. 18APACh. 15 - Prob. 19APACh. 15 - Prob. 20APACh. 15 - Prob. 21APACh. 15 - Prob. 22APACh. 15 - Prob. 23APA
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- Answer all the questions, show all the working. Consider the following game in normal form. Not cooperate Cooperate Not cooperate 20,20 50,0 Cooperate 0,50 40,40 What is Nash equilibrium? Is it efficient? Why? What needs to be complied with so that the players would like to cooperate? What happens when one of the players does not cooperate? Why? Define trigger strategy. Calculate the discount factor (δ) that would make both players decide to cooperate.arrow_forwardConstruct a game-theory matrix involving two firms and their decisions on high versus low advertising budgets and the effects of each on profits. Show a circumstance in which both firms select high advertising budgets even though both would be more profitable with low advertising budgets. Why won’t they unilaterally cut their advertising budgets?arrow_forwardFirms in a perfectly competitive market are able to produce as many products as they want. How do they determine how many to make? Monopolies can charge as much as they want for a good but what is the tradeoff for the high price they receive? Oligopolies produce at a quantity and price that is different than Perfect Competition and Monopolies, why does this happen? Use graphs to demonstrate your answers to the first two markets and use a duopoly table example for an Oligopoly. **Please don't be too broad** Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for surearrow_forward
- Identify a real-world situation in which you see game theory/strategic behavior in action. Explain the game: Who are the players ? What are the strategies they have at their disposal? How are payoffs determined? What, if any, is the Nash equilibrium? Note, this article from Up Journey might help you come up with an example: https://upjourney.com/game-theory-examples-in-real-lifearrow_forwardE. Game theory Two firms in Ithaca both making sandwiches have two strategies available: charge a low price and charge a high price. In each cell (box) the first entry is the profit to Angie’s Sandwiches (AS) and the second entry is the profit per week for James Jems. (JJ) JJ charges low price JJ charges high price AS charges low price $20,000, $20,000 $45,000, $50,000 AS charges high price $50,000, $35,000 $30,000, $30,000 1. Is there a Nash Equilibrium? Where is it? Explain. 2. In which cell will the total profit be a maximum?arrow_forward5. When McDonald's Corp. reduced the price of its Big Mac by 75 percent if customers also purchased French fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its U.S. sales growth. It didn't. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted Mcdonald's plans?arrow_forward
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