Marketing: Introduction (Custom)
16th Edition
ISBN: 9781323388686
Author: Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.12MA
Summary Introduction
Case summary:
Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.
To discuss: The world organizations that assist and develop the global standards to protect the consumers worldwide.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What is a free trade zone? Give an example of a free trade zone and research how successful it has been. (AACSB: Written and Oral Communication; Reflective Thinking)
How can Airbnb ensure the ethical treatment of consumers, and should there be a seperate strategy for the international component of their business model?
Discuss the ethical issues surrounding orphan drugs. Should pharmaceutical companies be allowed to charge such high prices for these drugs? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)
Chapter 15 Solutions
Marketing: Introduction (Custom)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- a. Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?b. Compare and contrast standardized, concentrated, and differentiated globalmarketing. Illustrate each strategy with an example from a global company.arrow_forwardThe expansion of global markets has not only affected the movement of consumer goods, but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses.1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.3. Relationship management/network organization1.1.4. Standardized worldwide technologyarrow_forward1. Explain market entry modes 2. Explain International Strategic Management 3. What is International marketing? Under the 1. question: include difference between franchising and licensing. 2. question: strategic planning, formation, implementation, development, subsidies, competitive advantage, multidomestic, international, global, transational model. Question 3: Standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditionsarrow_forward
- Explain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)arrow_forwardWith respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.arrow_forwardHow can Colgate-Palmolive develop a competitive advantage through improvements in sustainability and social responsibility.arrow_forward
- What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand? (I already checked the answer to the question from someone else and it was wrong, it was just copied and paste)arrow_forward1) Most canadian companies pay listing fees to get shelf space in retail outlets. which of the following factors has contributed the most to the advent of listing fees ? a) It is in both their and their customers best interestb) It is required by governementc) It allows companies to operate globallyd) It helps the bottom line in both the short run and long runarrow_forwardThe expansion of global markets has not only affected the movement of consumer goods, but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses.1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration.1.1.1. Removal of trade barriers (deregulation) 1.1.2. Global accounts/customersarrow_forward
- Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach?arrow_forwardIntermediate marketing QUESTIONS: 1- Distinguish between the international marketing strategies of Tesco and Carrefour. 2- Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market. 3- “Deciding on the global marketing program implies five global product/communication strategies firms can choose from.” As a marketing adviser, discuss which of them loo! appropriate for Tesco to adopt, clarifying the necessary and the possible dimensions in your advice.arrow_forwardThe expansion of global markets has not only affected the movement of consumer goods, but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses.1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.5. Worldwide markets1.1.6. Global villagearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
