Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780135983676
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.3DQ
Summary Introduction
To discuss: The factors to be considered when taking decisions on the possible global markets to enter.
Introduction:
The market, which buying and selling of the goods and services on a worldwide basis, is termed as global market.
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Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
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