PRINCIPLES OF MARKETING W/ MYLAB 2019
PRINCIPLES OF MARKETING W/ MYLAB 2019
2019th Edition
ISBN: 9780135983324
Author: Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.3DQ
Summary Introduction

To discuss: The ways marketers break cluttered advertising environment.

Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.

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