2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.4DQ
Summary Introduction
To discuss: The four methods of joint venture used as a method for entering another country.
Introduction:
One of the method of entering the foreign market is joint venture.
Summary Introduction
To discuss: The difference of joint venture from the other methods.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Name and describe the advantages and disadvantages of the different types of joint venturing when entering a foreign market.
Gillette’s worldwide success with its Sensor razor demonstrates the importance of merging global and multidomestic strategies.the values of establishing joint ventures with several multinational corporations.that a global marketing effort can sometimes be successful.the usefulness of a multidomestic strategy.
Which of the five strategies for adapting products and promotion for global markets does Monster employ?
Chapter 15 Solutions
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is a free trade zone? Give an example of a free trade zone and research how successful it has been. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardOutline the problems that might arise due to globalization for a firm that is dedicated to directcustomer sales? Support your answer with examples from Dell’s history.arrow_forwardWhat are Disney's main products and services? How do they sell their top products and services? How do foreigners and outsiders perceive Disney? What went wrong in Disney Paris, and what could be done to imrove it?arrow_forward
- How can Airbnb ensure the ethical treatment of consumers, and should there be a seperate strategy for the international component of their business model?arrow_forwardWhat is a platform strategy?arrow_forwardGive a critical reflection of Disney integration with ESPN and the change in market scenario with the arrival of 3D technology.arrow_forward
- London’s Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as politically preferable to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. These two examples show how religion can have an impact on marketing and please share ability to think globally and act locally can be source of competitive advantage. Justify the above statement with arguments.arrow_forwardMany Multi-national Corporations (MNCs) have made significant cultural blunders when attempting to introduce or debut products in foreign or overseas markets. Explain the term "multi-cultural marketing" and how a multi-national corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country (use examples to support your answer).arrow_forwarda. Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?b. Compare and contrast standardized, concentrated, and differentiated globalmarketing. Illustrate each strategy with an example from a global company.arrow_forward
- What are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?arrow_forwardOf the five global product and communications strategies, which best describes L’Oréal’s approach?arrow_forwardCoca-Cola chose a very slow geographic rollout of Coca-Cola life. What are the advantages and disadvantages to this?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you