MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Question
Chapter 15, Problem 15.7CTE
Summary Introduction
To discuss: The various environmental threats posted to global marketers and how the affected companies reacting to it and the recommendation for these companies to address the threat.
Introduction:
Environmental threats are as follows:
- Regulatory threats
- Economic threats
- Cultural threats
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Chapter 15 Solutions
MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
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