Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 15, Problem 1CT
Summary Introduction
To think critically about: The way to find out about the shoes and groceries stores, distance to be travel to get to the stores and money saved for the time and effort.
Introduction:
The link between the producers and other intermediaries that connect producers to the end consumers is known as the intermediaries.
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Assuming that you are starting a car service at peoples home(home service) business, where will you sell your product and why? Will you use direct or indirect channels?
Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients.
Required:a) Discus the cost you incur using the services of the channel members.
b) Analyze some of the issues facing channel members in their quest to be successful
c) How is the growth of internet having a tool the business?
1. Select four small or large businesses and come up with unique distribution systems for them.
2. Beyond the differential advantage, what other advantages might this give a firm?
Chapter 15 Solutions
Understanding Business
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.5 - Prob. 15.5AQCh. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CECh. 15 - Prob. 2CECh. 15 - Prob. 3CECh. 15 - Prob. 4CECh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1PPTCh. 15 - Prob. 2PPTCh. 15 - Prob. 3PPTCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets or your clients. a) In what situation does your outfit or company adopt multichannel distribution systems (hybrid marketing channels) and why? b) Discus the cost you incur using the services of the channel members. c) Analyze some of the issues facing channel members in their quest to be successful.arrow_forwarddescribe all the types of utility the producers and/or distributors for NIKE and COACH create with their goods, as well as who creates it and how.arrow_forwardWhich one is better? e-commerce or traditional market? Please explain the reason!arrow_forward
- What is Distribution Channel Strategy?arrow_forwardwhat are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?arrow_forwardIn a company that makes soaps, how can you look for a direct distribution channel?arrow_forward
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